Yes, you read that right. One of my clients did a social media post a while ago stating the two things she doesn’t help her client do, and it inspired me to write this. I don’t know where she got this idea from but I love it! However, I am taking it a little further because there are three things that I not only NOT help my clients do, I WON’T let them do! (Yes, I can be a bit bossy! LOL)
1. Run a Business that Isn’t Profitable
If you aren’t in business to make a profit, what are you in business for? Right? You need to feed your family, you need to pay your bills, and you want to live comfortably. You can (and should) strive to make six or seven figures, but that won’t happen if you aren’t making a profit.
Honestly, when you wear all the hats in your business, it is hard to focus and to run your business in a smooth and efficient way. If you are feeling overwhelmed and unfocused and letting balls drop, you know this. You can’t give your attention to bringing on new clients and making money if you have to keep stopping to answer a customer question or dealing with vendors/contractors or scheduling out social media posts.
So, I make it my job as a Virtual Administrative Support Specialist to get rid of the back end and administrative headaches so you can focus on the important things, especially taking good care of your clients and making a profit!
2. Work Long Hours
As a business or life coach, you know the importance of having a sustainable work/life balance. However, sometimes even you can get caught up in running your business that you forget to shut off. It is easier to help a client to find ways to shut off her phone or tablet during dinner or her child’s dance recital than it is to do it ourselves, isn’t it?! (How often do you “answer that one email” or check that one message” during family time? Be honest!)
The good news is that you can find a sustainable work and life balance that works for you. You can get to a place where you can shut off your business and not worry that something isn’t getting done. I know this is true because I have helped my clients do it.
Whenever I bring on a client, we do a full business audit (or it can be purchased as a stand-alone product). During this audit, we identify all the areas where you can put systems and processes in place so that you can automate as much of your business as possible. And for the areas that can’t be automated, I help you discern what team members you may need to bring on or contractors that you may want to hire. Doing this will free up at least 3-5 hours of your time! In short, I make it my business to help you and support you in getting stuff done so you won’t have to work long hours.
3. Focus on the Wrong Thing
There are a lot of different moving parts in running a successful business, including a coaching business. However, there are 3 core aspects of your business that you should be giving your attention: creating new content/products/programs, bringing in new clients and keeping your current clients happy, and increasing your revenue streams.
Unfortunately, there are days, probably more than you would want admit, that you spend putting out fires, procrastinating, getting distracted, or getting pulled away from your business for this commitment or that commitment. That happens. It’s normal. If, however, it is happening more often than not, then you will need to make some adjustments in how you manage your time.
Everyone struggles with time management (even me!) sometimes, but there are things that can be done to minimize those struggles. Part of the business audit that I do with new clients consists in filling out a time tracker worksheet that helps the client get a vivid and clear picture of how she spends her time. (This is usually a real eye-opener for the client usually!)
Using the results of the time tracker worksheet and business audit, I help the new client take a look of the big picture of her business and then we break that vision into a manageable, doable plan that can be implemented immediately. We put the necessary people, systems, and processes in place that are mentioned above, and I help you create the action steps that you need to take to grow your business.
Thus, I make it my business to help you stay on task and focused on those areas that you want and need to do to bring your business to the next level. I am your accountability partner, Integrator/Project Manager, cheerleader, and sounding board all rolled up into one!
The Big Question # 1
Now, I have a question for you. What are the top 2 or 3 things that you don’t “let your clients do?” How do you support your clients so that they can build the business or life they love? I really do want to know!
Before writing this post, taking the time to reflect on the things I don’t help my clients do (won’t let them do) really helped me hone in to the core purpose of my business. I believe asking this question of yourself will do the same for you.
The Big Question (s) # 2
As you read through this article, did you see yourself? Are you bringing in $5k or $10k monthly but still not as profitable as you would like? Does your business feel stagnant and not moving forward because you feel like you are spinning your heels and going no where? Are you working too many hours and/or focusing on the wrong tasks in your business?
If so, I want you to know there is hope and there can be a change. If you are ready and willing to do the work, I can help you take back control of your business. I can help you increase your profits, improve your client relationships, and help you create a sustainable work/life balance. I can help you help your coaching clients. Together, we can turn your coaching business into an empire!
Are you in? Great! The next step is to fill out the pre-call questionnaire and then book your free consultation call with me. During the call, we will see if we are a good fit and if working together would make sense. Believe me, if I can’t help you, I will say so upfront. I look forward to talking with you.