Monday Marketing Moment: Be in Integrity

Integrity is an important component to all aspects of our lives, especially in marketing. No one likes sleazy salespeople and no one likes it when someone doesn’t stay true to her word.

Monday Marketing Moment: Stay in Integrity

Here is the story: Over a week ago purchased a Christmas decorating item on Amazon. I ordered three, actually.  The information for one of the items promised a quick delivery, great service, etc.

Well, a couple of days ago, I got a notice from Amazon stating that they did not receive confirmation that the item has shipped. The estimated delivery date was December 3 (today), but it was never shipped. I contacted the seller, and guess what? No response, none. I really wanted the item but if I don’t hear back from the seller within the next couple of days, I will cancel the order.

Luckily, Amazon has always been quick to resolve issues for me, and hopefully that will be the case this time. Still, that never should have been an issue. The seller shouldn’t put something up for sale that he wasn’t able to deliver on. More importantly, he shouldn’t disappear and fail to communicate with his customers.***

A Good Reminder

This experience is a good refresher on how important it is to be true to your word and to run a business in integrity. If you say you are going to do something, do it. If you make a promise, deliver that promise – or better yet – exceed that promise.

As a coach, it is especially important to market and run your business in integrity. For better or for worse, you set the example for potential (and actual) clients. So, if you tell your clients one thing and do another, it will be a “do as I say, not as I do” situation. That will not be good for your business!

A Little Reflection

Can you think of a situation when you dealt with someone who was selling you something but lacked integrity? What was that situation? How did it make you feel? What would you have done differently? How can you translate this into your own business practices in order to safeguard your own integrity?


***It turns out that although the seller has a 90-something overall rating, his rating for the last 30 has been 100% negative. So, I take responsibility for not doing a better job reading the reviews (especially the negative ones) like I normally do!


P.S. When you are ready, here are four ways I can support you in your business:

1.  Snag a copy of the free report, “5 Ways an Online Business Manager can Impact Your Business and Increase Your Profits.“

In this report you will discover just how much freedom and success you can have in your business if you stop doing everything alone.

2. “Like” my Facebook page.

It is the place to be to get free weekly training, support, and encouragement in growing and automating your business.

3. Sign up for a Business Audit Mini-VIP Session.

During this session, you will discover the gaps and holes in your business processes, where in  your business you can delegate and automate, and get a strategy to help you make more money, take better care of your clients, and create a better work/life balance.

4. Work with me and my team privately.

I have several packages and programs to help you run a successful, profitable, and enjoyable business. I can help you see the big picture of your business and then create a strategy to move your business forward. Then, I can help you implement that strategy. Take a moment to learn more and get on my calendar today.