Facebook Live Replay

Instead of doing the regular Monday Marketing Moment, I am sharing a replay of last week’s Facebook live. Motivation (or lack of motivation) can affect your marketing, so it never hurts to get some tips on how to get past a lack of motivation.

Why Motivation Doesn't work and what to do instead

Why Motivation Doesn’t Work (and What to do Instead)

(I have to cancel this Facebook live due to unforeseen circumstances. I will try to reschedule so look for a post. Otherwise, I will be live next Thursday at the usual time – 1pm EST)

Don’t get me wrong, motivation is great. There is nothing wrong with it. Motivation is inspirational and can lift a person up. I have done “Motivational Mondays” in the past and reading and posting motivational quotes and talks.

The problem I have is that motivational quotes or talks don’t really work for many people and here’s the main reason why:

Why Motivation Doesn't Work

Image by composita (2017) via Pixabay, CCO Public Domain

 It Only Motivates Motivated People

It is pretty rare that someone who isn’t motivated to do something, no matter what it is, to be motivated by something they read or hear. I’m not saying it never happens. There are people who read or hear something, has an ah-ha moment, and it motivates them to make a change or do something.

However, for the most part, if a person isn’t motivated, and she/he reads/hears something motivational, the reaction is usually, “that’s nice,” and she/he keeps going as she/he is.

There are other reasons, and I will be talking about 3 of them during tomorrow’s Facebook Live, so you will have to join me to hear them. 🙂 (How’s that for being cheeky?!)

What Should You Do Instead?

Get a result. Success builds on success. There is a reason why most, if not all, diet programs scream out: “Lose Weight Fast!” Or, lose, “5 pounds in 5 days!”

Do the same for yourself. Set yourself up for a small success, build confidence in yourself, and then go for the next win, and then the next.

I will use myself as an example: I have been wanting to do videos for a LONG time but have been putting it off. Then live video came on the scene and I freaked out a bit. But, I am determined to get over my fear. So I did my first FB Live. It wasn’t perfect, but I got through it. Then I did another one (which was worst than the first), then another. I have a long way to go but as I build my confidence, I am motivated to keep going. It wasn’t a quote or a “go get them” that motivated me to get moving, or to keep moving; it is the success building on success that is keeping me motivated!

Let it be the same for you. 🙂

And guess what, surprise, surprise!, I will be expounding on this more, as well as offering a couple other suggestions that work better than motivation during my Facebook Live tomorrow (Thursday). So, make sure you like my page and be there at 1 pm EST. 🙂

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How Often Should You Email Your List?

So, I survived my first Facebook Live. I think I did pretty well even though it wasn’t perfect. I don’t know about you, but I can let the striving for perfection stop me from moving forward and I am determined to not let that happen. I am going to conquer the art of video, one way or the other. LOL!

In that vein, I am starting a new video series called “Monday Marketing Moment.” It will go out to my business page every Monday (surprise, surprise!), and I will offer a tip to help you market and grow your business and an actionable challenge that you can implement immediately. Because, you know, strategy without implementation is a waste of time!

I did my first Monday Marketing Moment yesterday and I talked emailing your list. I put the challenge out there to email your list at least once (preferably twice), offering value and putting out a call to action. So, today, I am taking on my own challenge. 🙂 I hope you will do the same.

How often should I email my list?

Image by TayebMEZAHDIA (2017) via Pixabay, CCO Public Domain

But, this challenge to email your list begs the question, “How often should I email my list?”

If you listen to the many marketers and experts out there, you will get very different answers.

Some say that you should email your list daily, others weekly, still others will say monthly and occasionally you will get the answer that it doesn’t matter.

The truth is, they are all right and they are all wrong. First of all, it does matter. Emailing your list matters because it helps build community, it gives you the opportunity to help others who may not otherwise get the help they need, and, ultimately, it will help you grow your business and become profitable.

But, it ultimately doesn’t matter how often you email your list. What matters is CONSISTENCY. It is more important that you email your list on a consistent, regular basis – whatever that frequency is.

Having said that, you want to email you list at a frequency that caters to your audience, works with your schedule, and allows you to give real value. And, don’t forget to make sure there is a call to action at the end of every email, whether it is a link to your lead magnet, a free call with you, or something else.

Here is my challenge to you: Let’s go beyond yesterday’s call to email your list at least once or twice this week. I challenge you to set up an editorial calendar, list the topics you will write about, and commit to a strict schedule for contacting your list. Are you in?!