So, I survived my first Facebook Live. I think I did pretty well even though it wasn’t perfect. I don’t know about you, but I can let the striving for perfection stop me from moving forward and I am determined to not let that happen. I am going to conquer the art of video, one way or the other. LOL!
In that vein, I am starting a new video series called “Monday Marketing Moment.” It will go out to my business page every Monday (surprise, surprise!), and I will offer a tip to help you market and grow your business and an actionable challenge that you can implement immediately. Because, you know, strategy without implementation is a waste of time!
I did my first Monday Marketing Moment yesterday and I talked emailing your list. I put the challenge out there to email your list at least once (preferably twice), offering value and putting out a call to action. So, today, I am taking on my own challenge. 🙂 I hope you will do the same.
But, this challenge to email your list begs the question, “How often should I email my list?”
If you listen to the many marketers and experts out there, you will get very different answers.
Some say that you should email your list daily, others weekly, still others will say monthly and occasionally you will get the answer that it doesn’t matter.
The truth is, they are all right and they are all wrong. First of all, it does matter. Emailing your list matters because it helps build community, it gives you the opportunity to help others who may not otherwise get the help they need, and, ultimately, it will help you grow your business and become profitable.
But, it ultimately doesn’t matter how often you email your list. What matters is CONSISTENCY. It is more important that you email your list on a consistent, regular basis – whatever that frequency is.
Having said that, you want to email you list at a frequency that caters to your audience, works with your schedule, and allows you to give real value. And, don’t forget to make sure there is a call to action at the end of every email, whether it is a link to your lead magnet, a free call with you, or something else.
Here is my challenge to you: Let’s go beyond yesterday’s call to email your list at least once or twice this week. I challenge you to set up an editorial calendar, list the topics you will write about, and commit to a strict schedule for contacting your list. Are you in?!