Do You Struggle with Social Media? (And My New Plan)

I do. So, if you do struggle with social media, you are not alone.

I know that a social media strategy is essential in growing a business nowadays; however, truth be told, it is the first thing I let go when life gets busy. I can’t help it. Social media just isn’t high on my priority list. But, it should be.

Image by geralt (2016) via Pixabay, CCO Public Domain

Image by geralt (2016) via Pixabay, CCO Public Domain

Part of the problem is that it is time-sucking trigger for me. Inevitably, when I get on a social media platform such as Facebook, I always spend more time browsing and “liking” posts rather than focusing on what I intended to on that site in the first place. Even if I set a timer, I just shut the timer offer and keep doing what I am doing! This happens on Facebook quite frequently. There are some business groups I belong to but I get distracted and don’t even make it to the groups before I have to log out. {sigh}

On top of that, I get overwhelmed with all the social networking possibilities. There is Facebook, Twitter, Intstagram, YouTube, Periscope, Pinterest, SnapChat, LinkedIn and so many more. It is exhausting! It is also not realistically possible to keep up with them all so instead I just avoid them all. Not a very good strategy, for sure.

My New Strategy

So, I have decided to change all that. I am going to conquer social media and I am going to do it by focusing my energy on just one platform. Once I have given the one platform a good try, I will add another social networking site to the mix. Then after about a month, I will start experimenting with different platforms and see which one works for me and the people I am looking to connect with. In all cases, I will be active on no more than two sites at a time.

So, which platform have I chosen to start with? LinkedIn

I have chosen LinkedIn because it is all about business and making business connections; therefore, I figured it would be a good place to start. Besides, from what I can tell, my target market it there (for the most part). Additionally, I was inspired by this post on Problogger to get more active on LinkedIn.

The Plan:

For the next 4 weeks I am going to spend at least 15 minutes a day on LinkedIn. My priority will be to make connections so I am going to send at least one invitation to connect a day. I am also going to join one or two groups a week and be active in them. And, to help me stay accountable, I am going to blog about my experience at the end of the 4 weeks (September 20).

That should be enough time to be able to decide if LinkedIn is working for me or not and whether or not I will continue being active on that platform.

What about you? Do you struggle with your social media strategy? Do you have a social media strategy? What platform works best (least) with you? Do share in the comments!

P.S. If you are on LinkedIn, I would love to connect with you! So, feel free to send me an invite.

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