My Experience with LinkedIn

A few weeks ago, I shared my struggles with social media and my new plan going forward. I decided that I was going to spend a month focused on LinkedIn.

Image by PeteLinforth (2016) via Pixabay, CCO Public domain

Image by PeteLinforth (2016) via Pixabay, CCO Public domain

Well, a month has passed and I can say that the experience was successful, albeit, not perfect. Here are a few things about my experience:

1. I way underestimated the time I would have. As some of you may know, I home school my son and he started 6th grade this year. He has the most work he has had so far and it is demanding a lot more time from me than I expected.

Still, on average, I was able to sign into LinkedIn about 3-4 times a week for about 10 minutes so so. That’s not too bad given the fact that I wasn’t on LinkedIn at all for a very long time!

2. I made a few unexpected connections. I only have 59 connections so far but this is about 15 more than I had before this experiment. 🙂 I took a chance and invited a few well-known people to connect and they all said yes. This may date me but one cool connection I made is with Anson Williams. If you are familiar with the long running TV series Happy Days, Williams played Potsie. He is now also a noted director and businessman.

3. The groups are better I expected. There are a lot of groups to choose from but rather than join one a day, I decided just to join four new ones. I wasn’t expecting much engagement but I figured I’d give it a try. Well, I discovered that I enjoy the groups a lot. The ones I’ve joined aren’t crazy active but they are steady and useful. I do need to get more personally active with posting and I am hoping to start doing that soon.

4. I have more to learn about LinkedIn. One of the things I learned this month is that you can post articles directly into LinkedIn. It is like a built-in blog system. I want to experiment with it and write a few blog posts there. It will be interesting to see how it compares with my blog here.

As I spend more time there, I’m sure I will discover new ways of using LinkedIn. By the way, feel free to send me an invite to connect!

VERDICT: Success! I will definitely continue my presence on LinkedIn and hopefully be valuable, contributing member of this social platform.

Now, I have to decide on the next social media platform where I will spend some time. Part of me thinks it should be Facebook but I shiver at the thought. I do spend some time there for personally connecting with family and friends, and I have a neglected page for my personal blog; however, the thought of using Facebook for business purposes make me shiver. Silly, I know. It is one of the most popular social networking sites and I feel like I SHOULD be on Facebook rather than WANT to be on Facebook.

Another social media website I am considering is Goodreads. I have heard a lot of good things about Goodreads and it is definitely up my alley. 🙂 Additionally, because it is a social media site for book lovers, I will absolutely have the chance to connect with other authors. So, in the end, I will sign up with Goodreads. I will let you know how it goes next month.

************

Tweetable: My Experience with LinkedIn

Do You Struggle with Social Media? (And My New Plan)

I do. So, if you do struggle with social media, you are not alone.

I know that a social media strategy is essential in growing a business nowadays; however, truth be told, it is the first thing I let go when life gets busy. I can’t help it. Social media just isn’t high on my priority list. But, it should be.

Image by geralt (2016) via Pixabay, CCO Public Domain

Image by geralt (2016) via Pixabay, CCO Public Domain

Part of the problem is that it is time-sucking trigger for me. Inevitably, when I get on a social media platform such as Facebook, I always spend more time browsing and “liking” posts rather than focusing on what I intended to on that site in the first place. Even if I set a timer, I just shut the timer offer and keep doing what I am doing! This happens on Facebook quite frequently. There are some business groups I belong to but I get distracted and don’t even make it to the groups before I have to log out. {sigh}

On top of that, I get overwhelmed with all the social networking possibilities. There is Facebook, Twitter, Intstagram, YouTube, Periscope, Pinterest, SnapChat, LinkedIn and so many more. It is exhausting! It is also not realistically possible to keep up with them all so instead I just avoid them all. Not a very good strategy, for sure.

My New Strategy

So, I have decided to change all that. I am going to conquer social media and I am going to do it by focusing my energy on just one platform. Once I have given the one platform a good try, I will add another social networking site to the mix. Then after about a month, I will start experimenting with different platforms and see which one works for me and the people I am looking to connect with. In all cases, I will be active on no more than two sites at a time.

So, which platform have I chosen to start with? LinkedIn

I have chosen LinkedIn because it is all about business and making business connections; therefore, I figured it would be a good place to start. Besides, from what I can tell, my target market it there (for the most part). Additionally, I was inspired by this post on Problogger to get more active on LinkedIn.

The Plan:

For the next 4 weeks I am going to spend at least 15 minutes a day on LinkedIn. My priority will be to make connections so I am going to send at least one invitation to connect a day. I am also going to join one or two groups a week and be active in them. And, to help me stay accountable, I am going to blog about my experience at the end of the 4 weeks (September 20).

That should be enough time to be able to decide if LinkedIn is working for me or not and whether or not I will continue being active on that platform.

What about you? Do you struggle with your social media strategy? Do you have a social media strategy? What platform works best (least) with you? Do share in the comments!

P.S. If you are on LinkedIn, I would love to connect with you! So, feel free to send me an invite.

*********

Tweetable: Do You Struggle with Social Media?