Book Review: The Power of Broke

The Power of Broke by Daymond John

From Book Description

“Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon.  But it might not have happened if he hadn’t started out broke – with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.”

My Comments

The Power of Broke is not your average business or entrepreneurial book. It is not a how-to book and it is not a step-by-step guide to growing your business. It is so much more. In a nutshell, John shows the reader how to use her so-called disadvantages to her advantage. According to Daymond John, if you are starting a business with no money, no resources, or dealing with other blocks, you can overcome them with some creativity and a lot of “hunger.” I hate to use the cliché, but if “you have the will, there is always a way.”

One of the best parts of the book is the very fact that John speaks from personal experience. Now, I have to admit, I’ve never seen Shark Tank but I did know that he was one of the stars on the show. Therefore, going into this book, I didn’t know what to expect. What I found was someone who is inspiring and amazing!

I was captivated by his story. Daymond John grew up with a single mother who sacrificed so much for him and who did everything she can to make sure he stayed in the right path. Money was tight but she helped him to think big and to live big. He used that inspiration and started a clothing business using only his creativity, drive and talent. And through this book, he shows the reader how to use her own creativity, drive and talent to start and grow her own business.

But, he doesn’t just use his own stories. Each chapter highlights the story of someone who has used “the power of broke” to his or her advantage to grow a business. He tells the story of Gigi’s cupcakes, Jay Abraham, Kevin Plank, Mark Burnett and others. John tells their stories and then relates them to us and how we can use their insights for our own business.

The book is inspiring and deeply motivating. It is truly one of those books that have you on fire by the time you finish it. I finished the book feeling like I can conquer the world! Of course, the important part is actually putting the concepts into action and I know I will be going back to this book over and over again.

I definitely recommend The Power of Broke and give it four (4) stars.


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Disclosure of Material Connection: I received this book free from the publisher through the Blogging for Books  <> book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 <> : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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